If you’ve ever opened LinkedIn, posted once, and then ghosted the platform for weeks because it “didn’t work”…
This blog is for you.
In March 2025, I challenged myself to post on LinkedIn every day for 30 days. No ads. No bots. No hacks.
Just me, my thoughts, a system I trusted, and a tool I built – SuperPen.
What happened?
👉 30 posts
👉 2.5M+ impressions
👉 13,000+ new followers
👉 150+ inbound leads
👉 And the clearest content playbook I’ve ever used
I’m going to break down everything I did from strategy to format to timing so that you can steal the entire framework (even if you’re starting with 0 followers).
Let’s get into it.
Table of Contents
Why I Did This
I’ve spent the last few years helping people build on LinkedIn. I run a product called SuperPen, which helps creators and founders go from “blank page” to viral post in minutes.
But I wanted to test the engine on myself aggressively.
I decided to post for 30 straight days. Every day. Without skipping.
No content team. No queue of prewritten posts. Just raw, real content – created and published the same day, using the same tool I built for others.
The Strategy Behind 2.5M Impressions
Here’s what I did differently:
✅ 1. One Core Content Pillar Per Week
Instead of writing about random things, I focused each week on one theme tied to what my audience cared about.
| Week | Theme |
|---|---|
| 1 | LinkedIn content creation & growth |
| 2 | Founder stories (wins & failures) |
| 3 | Building SuperPen in public |
| 4 | Startup life + humor & mindset |
This made ideation 10x easier, and it helped my content compound. People started associating me with these themes.
✅ 2. Posted Every Day at the Same Time
I posted every day at 11:00 AM EST.
Why that time?
- It works great for both US & Indian audiences
- It gave my posts enough time to gather early engagement
- And more importantly, it trained the algorithm — and my audience — to expect me daily
That consistency alone played a huge role in my growth.
✅ 3. I Used the Same 3-Step System Every Day
Here’s what my day looked like:
1. Ideation
Searched SuperPen’s viral post library for a trending theme or relevant keyword
2. Creation
Picked a template or recreated a high-performing post in my voice
3. Engagement
Replied to comments, DMed top engagers, commented on 5–10 other relevant posts
Total time? About 20–30 minutes/day. That’s it.
My Best-Performing Content Formats
Some formats outperformed everything else. Here are the ones that hit hardest:
🔥 1. Contrarian Take + Personal Story
“Everyone says you need a co-founder.
I built a product, got users, and raised funds without one.”
This format worked because it:
- Challenged a popular belief
- Shared something personal
- Delivered soft insight, not just a flex
🔥 2. Funny Observation from Startup Life
“G-Wagon: Where your ego gets its own parking spot.”
This was a fake ad breakdown. It got 80 K+ impressions.
Why did it work?
- It was funny, visual, and unexpected
- It lets my personality come through
- It was relatable even outside my niche
🔥 3. Build-in-Public Screenshots
“We hit 10K users without ads. Here’s what actually worked.”
People love seeing numbers and transparency. I shared my real dashboard screenshots, what failed, and what I learned.
This kind of post builds trust + teaches + gets shared.
🔥 4. Quick, Punchy Carousels
“5 LinkedIn Post Hooks That Actually Work”
This was a carousel post made using SuperPen templates.
It worked because:
- It was skimmable
- It delivered value in 30 seconds
- It got shared and saved a lot
My Hook Strategy: The 2-Line Scroll Stopper
Every post I wrote opened with a 2-line hook – designed to stop people mid-scroll. Here are the types I used the most:
| Hook Format | Example |
|---|---|
| 🚫 Contrarian | “Stop using LinkedIn Premium to grow your brand.” |
| 😮 Shocker | “I almost deleted SuperPen after 2 months.” |
| 💔 Relatable Pain | “You wrote for 30 minutes. Got 3 likes.” |
| ✅ Tactical List | “3 tools I used to grow to 10K users without ads.” |
| 👀 Teaser | “This post got us 150 DMs. Want to know how?” |
All of these were either created or refined using SuperPen’s hook generator and edited to match my tone.
What I Didn’t Do
I didn’t:
- ❌ Send cold DMs asking people to engage
- ❌ Join any LinkedIn pods
- ❌ Tag 10 people in every post
- ❌ Write super-polished, over-optimized content
- ❌ Fake vulnerability or try to sound smart
Every post I published was either funny, useful, or brutally honest.
That’s what worked.
What I Learned After 30 Days
Here are my top 3 takeaways:
💡 1. Post even when you don’t feel like it
Some of my best-performing posts were written in a rush. Or when I wasn’t feeling creative.
Perfection is the enemy. Presence wins.
💡 2. Every post compounds
A post I wrote on Day 4 blew up again 10 days later. Someone reshared it, and it brought me 200+ new followers.
Each post is a little asset working for you.
💡 3. Don’t be boring. Be bold.
Safe posts don’t get read.
Hot takes, funny insights, painful truths – those do.
Want to Replicate My System?
Here’s a simple 7-day loop you can repeat for 4 weeks:
| Day Type | Format |
| Mon | Personal story + hook |
| Tue | Tactical tip (carousel or list) |
| Wed | Screenshot + insight (build-in-public) |
| Thu | Industry trend + hot take |
| Fri | Meme / humor / cultural insight |
| Sat | Quick opinion or throwback |
| Sun | Weekly reflection or mindset post |
All of these can be created with SuperPen in 10–15 minutes/day, even if you have no idea where to start.
Final Thoughts: You’re One Post Away
The difference between 300 impressions and 2.5M?
It’s not luck. It’s not a blue check.
It’s showing up and doing it with intention.
If Kunwar could do it in 30 days while running a full-time startup, you can too.
Want to try the exact system Kunwar used?
✅ Viral post ideas
✅ Hook generator
✅ Templates that actually perform
✅ Content scheduler
✅ Updated daily with trending topics
