When you think of no-fluff, pure value-driven content on LinkedIn, one name stands out: Alex Hormozi.
In just one year, Alex skyrocketed his following from 339K to 714K.
Not by chasing trends.
Not by posting clickbait.
But by telling real business stories – with brutal honesty and incredible clarity.
Today, weāll break down:
- His content tone and style
- His viral post formats
- Top 5 performing posts
- His posting frequency and growth strategy
- What you can steal to build your own LinkedIn brand
š Profile Snapshot
- Name: Alex Hormozi
- Followers: 339K (2024) ā 714K (2025)
- Posts per Month: 38
- Average Engagement per Post: 3,200
- Average Sponsorship/Deal Payout: $8,000
- Niche: Business Strategy & Motivation
- Target Audience: Entrepreneurs, business owners, creators – primarily US-focused but globally expanding (especially on YouTube and TikTok)
- Post Timing: Daily, typically early mornings (US time)
- Socials: LinkedIn, Instagram, X (Twitter), Facebook, TikTok, YouTube
- Website: acquisition.com
Table of Contents
š§ Tone and Writing Style: Raw, Tactical, Inspiring
Alexās tone is instantly recognizable:
- Direct: No jargon. No corporate-speak. Every word has a purpose.
- Battle-tested: He writes from lived experience, not theory.
- Motivational without being cheesy: Every post energizes you without sounding like empty motivation.
- Story-driven: He often walks you through his real wins and losses, making him incredibly relatable.
In 3 words: Practical, Unfiltered, Strategic
š„ Top 5 Viral LinkedIn Posts (10K+ Likes Each)
1. The Epic Entrepreneurial Timeline Post
23 yrs old: Left my consulting job.
24 yrs old: Opened 5 gyms.
26 yrs old: Lost everythingātwice.
Alex shares his journey’s brutal highs and lows, ending with building a $250M portfolio.
Why it worked:
- Storytelling arc (failure ā survival ā success)
- Raw numbers (gym counts, profits, exits)
- Emotional payoff: Resilience wins
2. āYou Can Beat 99% of People by Mastering the Basicsā
“Showing up early. Preparing the night before. Following up fast.ā
A reminder that discipline beats talent most days.
Why it worked:
- Extremely practical (people can apply it instantly)
- Breaks success into simple, doable actions
- Shareable checklist format
3. “Best Gift for an Entrepreneur? Support Their Product.”
āBuy at full price. Leave a positive review.ā
A simple yet powerful piece that flips support from words to actions.
Why it worked:
- Super short but impactful
- Resonates emotionally with small business owners
- Perfect repost material
4. āThe Early Days: From 7-Eleven Dinners to $250Mā
“We ate at 7-Eleven. Slept in Extended Stays.
20 months later: $4.4M/month.”
Another deeply personal look at early struggleāand how refusing to quit changed everything.
Why it worked:
- Underdog storytelling
- Concrete numbers = credibility
- Feels aspirational without feeling impossible
5. “Everyone Has Their Own Timeline”
“Stick to your own map. Do whatever is necessary to win.”
A rephrasing of his journey in a motivational format emphasizing patience and persistence.
Why it worked:
- Combining storytelling + universal truth
- Reinforces self-belief
- Highly relatable across industries
š Content Structure and Patterns
| Element | How Alex Does It |
|---|---|
| Hook | Strong first line that punchesāoften a fact, confession, or milestone |
| Body | Clear progression: timeline, lessons, tactical advice |
| CTA | Rarely direct selling. Mostly ends with soft encouragement to ākeep going.ā |
| Format | Text posts, rare carousels; no heavy visualsāhe lets the words lead. |
š Posting Frequency and Style
- Avg Posts/Month: ~38 (around 5x a week)
- Prefers raw text posts over flashy designs
- Mixes personal story posts with tactical checklists and mental models
- Timing often syncs with US morningsātapping into peak engagement hours
š Follower Growth Timeline
| Year | Followers |
|---|---|
| 2024 | 339K |
| 2025 | 714K |
A 2.1x increase – achieved purely through content consistency, cross-promotion via YouTube/TikTok, and deep brand trust.
š ļø What You Can Steal from Alex Hormozi
ā Own your failures publicly. Vulnerability builds trust faster than flexing success.
ā Use numbers and timelines. Make your journey feel real with measurable milestones.
ā Post for the underdogs. Speak to the hustler, the struggler, not just the winners.
ā Clarity > Cleverness. Simple posts win because they land instantly.
ā Consistency is non-negotiable. 5 posts/week minimumāeven if you think nobodyās watching yet.
š§° Example Post Template You Can Use
Want to post like Alex? Hereās a fill-in-the-blanks template:
āAt [Age], I [Action].
At [Age], I [Failure].
At [Age], I [Major Win].
Entrepreneurship is messy.
Stick to your journey. Build your map. Win your way.ā
(Feel free to generate 10+ templates like this instantly inside SuperPen!)
š Why Alex Hormozi Matters in 2025
In a sea of fake flexes and startup buzzwords, Alex stays raw.
He wins because:
- He doesn’t sugarcoat failure.
- He teaches through experience.
- He respects your attention with tactical writing, not long-winded essays.
Heās not just building a personal brand–Ā
Heās building a movement of founders who value resilience over hype.
šÆ Ready to Build Your LinkedIn Audience Like Alex?
With SuperPen, you can:
- Find viral frameworks instantly
- Recreate high-performing post structures
- Write non-cringe, founder-first posts in minutes
- Schedule daily posts to stay consistent
- Track trending topics across LinkedIn creators
š Try SuperPen Free
Start writing real stories.
Start building real momentum.
No hacks. Just consistency, clarity, and compounding.
