LinkedIn in 2025: Is It Dead for Content Creators? A Deep Dive

Every few months, the same post pops up on LinkedIn:

“Is anyone else noticing a drop in Linkedin engagement?”

Scroll down a bit, and you’ll see creators echoing the sentiment:
“Less reach.”
“Fewer comments.”
“Content fatigue.”

By mid-2025, many creators are asking:
Is LinkedIn still worth it? Or is it time to shift our energy elsewhere?

It’s a fair question. Especially if you’re investing hours into content that used to perform – but now feels like it’s landing in a ghost town.

In this blog, we’re diving deep into the current state of LinkedIn for creators.
You’ll learn:

• What’s really causing the engagement dip
  
• Common pain points creators are feeling
  
• Where fresh opportunities lie (yes, there are plenty!)
  
• Tactical ways to stay ahead as LinkedIn evolves

Let’s separate facts from fear, and strategy from speculation.

Decline or Shift? Understanding the 2025 Landscape

The most important  thing you need to know is that LinkedIn engagement is evolving, not declining

Contrary to fears of a decline, LinkedIn engagement is actually on the rise – but it’s evolving in how and where it shows up. According to Socialinsider’s 2025 benchmark report, average engagement by impressions is up 30% YoY, currently sitting at around 5.0%. This increase is largely driven by:

• Format innovation (e.g., carousels, native documents, short videos)
  
• A maturing algorithm that prioritises genuine interaction over virality
  
• A more active, niche-aware user base

Still, creators are experiencing what feels like “lower engagement.” Why?

Content saturation.

The platform sees millions of posts weekly. As more users adopt similar styles, formulas, and growth hacks, audiences tune out. The real challenge isn’t reach – it’s resonance. To stand out in 2025, creators must move from templated content to expert-led, audience-specific storytelling.

🔊 Content Volume Is at an All-Time High

LinkedIn is experiencing a content explosion – literally. According to a Socialsonic report, there are over 8 million posts and comments generated daily on the platform, driven by around 134.5 million professionals active each day. That translates to a staggering more than 56 million contributions per week, illustrating just how saturated and noisy the feed has become.

➡️ Why this matters for creators:

• Standing out is harder – when everyone’s posting daily, uniqueness becomes your moat.
  
• Content fatigue is real – even compelling creators risk being drowned out in the volume.
  
• Algorithm fatigue kicks in – LinkedIn is increasingly fine-tuning visibility, showing fewer redundant posts to users.

But volume alone isn’t the killer.
It’s repetition.

We’re seeing the same carousels. The same formats. The same “hook + thread” formula. The same advice.

Audiences aren’t leaving. They’re just becoming pickier.

The Algorithm Has Matured

In 2024, LinkedIn updated its algorithm to prioritise meaningful engagement over reach.
That means more weight is given to:

• Comment depth (not just count)
  
• Dwell time (how long people stay on your post)
  
• Relevance to the viewer (based on past interaction)

Creators used to mass visibility are now facing a new reality:
If your content isn’t relevant to your audience, it won’t travel far – even if it’s technically “great.”

It’s not death. It’s evolution.

Creator Pain Points: What’s Not Working Anymore

Even top voices like Alex Hormozi and Eric Partaker have had to adjust their playbooks.
Here’s what most creators are frustrated with right now:

❌ Format Fatigue

• Everyone’s using the same swipe files, carousels, and “template hooks.”
  
• What was once novel now feels generic.

“I’ve posted twice a day for 30 days and my reach is lower than ever.”
– a real quote from a top 1% creator.

❌ Lack of ROI

If you’re not closing clients or landing opportunities, it’s easy to burn out on content.

Many creators are now asking:

“Is my content actually helping me grow my business-or just feeding the algorithm?”

❌ Over-optimization

In chasing the perfect post structure, many have lost the person behind the post.

LinkedIn users crave authenticity. Not perfection.

Creators who only optimise lose the soul of their brand. And audiences notice.

New Opportunities: What’s Working in 2025

The good news? Some creators are absolutely thriving.
Why? Because they’ve pivoted instead of panicked.

Here’s what’s working now on LinkedIn for creators.

🚀 #1 – Building Micro-Niches

Forget trying to appeal to everyone.

Creators who double down on a specific problem or audience are seeing higher engagement.

Example:
Instead of “marketing tips,” go niche: “email marketing for ecom founders” or “B2B GTM frameworks.”

This shift improves:

• Relevance
  
• Engagement quality
  
• Positioning (you’re the go-to)

🧱 #2 – Cohort-Based Offers & Community Funnels

Eric Partaker built a thriving business by blending content with cohort-based leadership programs.

He didn’t rely on viral hits. He built empathy-based education that led to DMs, not just likes.

Creators in 2025 are moving away from:

• “One-size-fits-all” CTAs
  
• Endless lead magnets
  
• Vanity metrics

And toward:

• Small groups with high trust
  
• Premium offers via content
  
• Value-first audience funnels

🎥 #3 – Video + Story Integration

According to Socialinsider’s 2025 benchmark report, video posts achieve an average engagement rate of 5.6%, significantly outperforming text-only posts, which average 4.0%. This underscores the power of visual storytelling on LinkedIn, especially for creators aiming to spark conversations and boost dwell time. Incorporating concise, value-driven videos – ideally under 90 seconds – can dramatically increase visibility and engagement.

Combine that with first-person storytelling and you’ve got a formula for emotional buy-in and authority.

Example: Take Alex Hormozi’s video post from June 2025:

“The reason advanced people make it look easy… is because they practiced when no one was watching.”

No high-production setup. No clickbait hook. Just a simple, under-60-second video with strong insight.

The results?

• Over 2,000 likes,
  
• Hundreds of comments,
  
• And deep engagement from his core audience.

This is the power of clarity, confidence, and earned insight over noise.

Hormozi didn’t go viral by being trendy – he got traction by being relevant, consistent, and real. That’s the bar for creators in 2025.

How to Win as a Creator on LinkedIn in 2025

Ready to pivot your strategy? Here’s what to focus on:

✅ 1. Share From Lived Experience

People trust people who’ve done it, not just read about it.

Use frameworks like:

• “Here’s how I solved X problem…”
  
• “What I wish I knew before Y…”
  
• “Behind-the-scenes of my failure with Z…”

✅ 2. Break the Format Mold

Try these instead of carousels every time:

• 3-sentence stories
  
• Document posts (step-by-step tutorials)
  
• Behind-the-scenes videos
  
• Reaction posts to trending news

✅ 3. Build a Community, Not Just an Audience

LinkedIn’s real power isn’t reach-it’s trust.

Use DMs, comments, and micro-newsletters to build depth.
Create conversations, not just content.

✅ 4. Leverage Cross-Platform Momentum

Creators like Hormozi and Donnelly are driving traffic from Instagram, TikTok, and YouTube to LinkedIn.

Use your other channels to fuel your creator ecosystem.

Conclusion: LinkedIn Isn’t Dead-It’s Just Growing Up

The game has changed.

No longer about vanity metrics.
No longer about hacks or templates.
No longer about chasing virality.

LinkedIn for creators in 2025 is about depth. Intent. Connection.

And if you lean into that?

There’s never been a better time to build a high-trust audience that fuels your career or business.

SuperPen helps you do exactly that — with tools built to turn raw ideas into posts that actually resonate.

FAQs